Friends
VS Fries

McDonald’s French fries isn’t just a snack. When shared by friends, it can build bonds and bring each one closer to one another.
But when it comes down to the last piece, it can become a high stakes test of loyalty, a make or break moment where even the closest friendships can hang in the balance.

Each radio spot was crafted to clearly narrate the unquestionable acts that have built lifelong friendships.
All of which are put to the test because of a French Fry.

The radio series created by McDonald’s App showed just how much friends were willing to risk for the last French fry - and then left them questioning if it was worth it, when there was a much friendlier choice: the McDonald’s BFF Fries.

Made for friends, perfect for sharing.