McDONALD’S
IM LOVIN’ ME

Let’s be real—sometimes we forget to hype ourselves up. We look for likes, comments, and validation from the outside, when really, the love should start with me.

That’s why the McDonald’s App gave its iconic “Love Ko ‘To (I’m Lovin’ It)” a little self-love twist: “Love Ko Me (I’m Lovin’ Me)”.

McDonald’s launched a new voice-activated feature called Love Ko Me Codes, available exclusively on the McDonald’s App.

All you had to do was open the app, tap the mic, and say words of affirmation out loud to unlock special deals and promos. It was the perfect excuse to show a little kindness to yourself—and get a treat in return.

To keep the self-love going, McDonald’s also shared more Love Ko Me Codes on their social media pages through self-love posts and meditation videos, giving people even more ways to discover, unlock, and celebrate themselves

Media: Creative Use of Data / Digital / Social / PR / Brand Experience
Year: 2023
Role: Senior Art Director 

Trishia Vilarmino | McDo_ImLovinMe_CaseBoard

AWARDS

2024 New York Festivals
Finalist in Digital/Mobile: Voice Activation

2024 Kidlat Awards
Bronze in Creative Commerce
Finalist in Touchpoints and Technology
Finalist in Innovation

2024 Asia-Pacific Tambuli Awards
Bronze in Mobile Marketing

2023 Boomerang Awards
Finalist in Commerce
Finalist in UX & UI

AGENCY: VML Manila

CREATIVES:
Joe Dy - Chief Creative Officer
Maan Bautista - Executive Creative Director
Javey Villones - Head of Art
Albert Millar - Associate Creative Director
Bern Cordora - Associate Creative Director
Ali Sadsad - Associate Creative Director
Boyet Custodio - Associate Creative Director
Angel Santos - Senior Copywriter
Paul Castro - Senior Art Director
Trishia Vilarmino - Senior Art Director
Jillian Librodo - Copywriter

CREDITS

Trishia Vilarmino | Senior Art Director
Copyright © 2025. All rights reserved.

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